The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, and Lympo. It develops and publishes a broad portfolio of products including the REVV token and SAND token original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes and products utilizing popular intellectual properties including Formula 1 ®, Disney, WWE, Power Rangers, MotoGP™, and Doraemon. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.Īnimoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. This new feature demonstrates the kind of value-add NFTs can provide, and creates another use case for this technology, paving the way for more interoperability among the different LANDs within The Sandbox and beyond. Through the ability to use NFTs as avatars, The Sandbox allows IPs and brands to transcend their traditional media and experiential offerings and engage with their audiences in brand new ways. It is the first time custom NFTs are playable in The Sandbox, a step further into integrating brands and IPs in the metaverse in new and innovative ways. The experience will allow all players to visit Snoop Dogg’s virtual mansion and interact with characters from his universe, taking on challenges and solving puzzles along the way. Owners of the Doggies NFTs will be able to play as their unique Snoop Dogg character throughout The Sandbox’s Alpha Season 2, starting of course with Snoop’s very own experience, “Snoop Dogg’s Foreplay”. The Doggies will be playable as avatars in The Sandbox starting March 16. Eventually, the metaverse is intended to be an immersive virtual world where people enjoy digital ownership and can interact with their peers.After a triumphant debut in The Sandbox with the release of his first ever 10,000-NFT “Doggies” collection on Feb 22, 2022, Snoop Dogg is now about to leave another major footprint in the metaverse.
As we spend more and more of our time on the internet, the gap between the real world and our online identities declines.
The term metaverse is used to describe the evolution of human's interaction with the internet. Brands like Adidas ADDYY and Atari PONGF have bought virtual land in these blockchain-based metaverses, and some companies believe that much of retail will eventually happen within the metaverse. Most of the time, virtual land sells at a premium due to the size of the lot and its proximity to the center of the metaverse.Įthereum's blockchain is home to open world metaverses, with the 2 largest being Decentraland MANA/USD and The Sandbox SAND/USD. Land in Decentraland and The Sandbox skyrocketed after Facebook's rebrand to meta, as more investors become aware of what the metaverse is. The estate consists of 166,464 plots of land –– each plot is 2,500 square feet in the metaverse. What happened: Virtual land tokenized as an NFT just sold for $3,842, which is 1.90x the current floor price of 1.84 Ether ETH/USD.
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